What is Allegro?
Allegro has emerged as a powerhouse in the e-commerce landscape of Eastern and Central Europe, revolutionizing the way people shop online in this region. As one of the largest and fastest-growing marketplaces, Allegro has become synonymous with online shopping for millions of consumers. In this comprehensive guide, we’ll explore Allegro’s area of operations, its impressive size, and the exciting growth perspectives that make it a force to be reckoned with in the e-commerce world.
Area of Operations
Allegro was founded in Poland in 1999 and has since become the country’s leading e-commerce platform. With its deep roots in the Polish market, Allegro has established itself as a household name, boasting an impressive 86% spontaneous brand recognition among Polish consumers. This recognition is a testament to Allegro’s ability to understand and cater to the needs of its local audience, providing a platform that resonates with Polish shoppers.
Building on its Polish success, Allegro has expanded its footprint into neighboring markets:
- Czech Republic: In July 2023, Allegro launched allegro.cz, marking its first step in rolling out its successful marketplace model across the region. This move was carefully planned, taking into account the unique shopping habits and preferences of Czech consumers, ensuring that Allegro’s offerings were well-received.
- Slovakia: In March 2024, Allegro introduced allegro.sk, further solidifying its presence in Central Europe. The launch in Slovakia was accompanied by localized marketing campaigns and partnerships with local businesses, which helped Allegro quickly gain traction in the Slovak market.
With these strategic moves, Allegro is poised to become a regional leader across Central and Eastern Europe.
Size and Reach
Allegro has an impressive user base, with about 20 million active buyers within the central and eastern europe markets. The sheer size of this customer pool gives sellers access to a huge market and makes Allegro a perfect platform to scale up sales for businesses of all sizes. It is the platform’s user-friendly interface, competitively low priced and vast product offerings that attracted such a large number of active buyers to the platform. Moreover, Allegro has become the most popular shopping app in Poland.
Allegro’s scale is impressive, boasting:
20 million active buyers across Central and Eastern Europe, giving businesses access to an expansive customer base.
15.5 million Monthly Active Users (MAUs) on its mobile app in Poland alone, ensuring sellers can reach consumers on the go.
500 million products across diverse categories, including electronics, fashion, home & garden, health & beauty, and automotive.
This year, Allegro achieved a Gross Merchandise Value (GMV) of €13.6 billion, marking more than 11% year-over-year growth. These figures underscore Allegro’s strength in driving sales volume for businesses of all sizes.
How to Sell Successfully on Allegro
Allegro offers businesses a comprehensive platform to thrive in the competitive e-commerce landscape. To sell successfully on Allegro, follow these steps:
- Choose the right products that perfectly fit the demand of the Allegro shopper
- Use Allegro Smart so you’ll get the batch and be trusted
- Use One Fulfilment to ensure fast and reliable delivery to the consumer
- Use advertising like Allegro ads and plan promotions to drive traffic and conversion
Register to Sell on Allegro
Getting started with Allegro is simple and straightforward. With its massive customer base and growing international presence, selling on Allegro can open the door to significant growth for your business. Here’s how you can register and take advantage of everything this platform has to offer:
- Register Your Allegro Account
- Sign Up for One Fulfillment by Allegro
- Learn Why It’s Worth Selling on Allegro:
Still wondering if Allegro is the right fit for your business? Watch this 4-minute video to get an overview of Allegro’s advantages, including its low entry barriers, massive buyer base, and cross-border trade opportunities.
By registering on Allegro and leveraging its powerful tools like One Fulfillment, you’re setting yourself up for success in one of the fastest-growing e-commerce markets. Don’t miss out on the opportunity to tap into millions of potential buyers and expand your business across Eastern and Central Europe.
Eager to see the potential of Allegro for your business?
Let’s explore how your products can thrive on this growing marketplace. Get in touch today to learn more!
FAQ:
Q1: Is Allegro only available in Poland?
No, while Allegro started in Poland, it has expanded to the Czech Republic (allegro.cz) and Slovakia (allegro.sk), with plans for further regional expansion.
Q2: How many active buyers does Allegro have?
Allegro has approximately 20 million active buyers across its operating regions.
Q3: What is Allegro's GMV?
In 2023, Allegro's GMV reached about 13.6 billion EUR, growing 11.2% year-over-year.
Q4: Does Allegro offer fulfillment services?
Yes, Allegro provides One Fulfillment by Allegro, a service that handles storage, packaging, and shipping for sellers.
Q5: Is Allegro available on mobile devices?
Yes, Allegro has a popular mobile app with 15.5 million monthly active users in Poland alone.
Q6: How does Allegro support international sellers?
Allegro allows registration with international tax IDs, offers multi-language support, and provides tools to help sellers succeed in local markets.
Q7: What is Allegro SMART!?
Allegro SMART! is a loyalty program offering benefits like free delivery and returns, giving sellers access to the most active buyers on the platform.
