10XCREW presents
an exclusive event
A collaboration between:
WEDNESDAY
03 June 2026
KAZERNE, Eindhoven
15:00 - 19:00 CEST
ABOUT THE EVENT
TikTok for Brands: Social Media That Converts
Welcome to the new digital shelf.
TikTok is about to change where Dutch consumers buy. On June 3rd, 10XCREW brings together the voices shaping this shift with speakers from TikTok, Stanley 1913 and Bol to take you through what social commerce means for your brand, right now.
Expect sharp insights on where the market is heading, what formats and strategies actually convert, and how to build a presence on TikTok before the shelf fills up. No hype. Just the people already operating at the frontier, showing you what works.
This is your moment to get ahead of it.
AGENDA
TikTok for Brands
15:00 - 16:00 | Doors Open & Networking
16:00 – 16:10 | Opening by 10XCREW
16:10 – 16:35 | TikTok Ecosystem & Shop by TikTok
16:35 – 17:00 | Creators for Brands by Bol
17:00 – 17:25 | Scaling Social Commerce with Technology by ChannelEngine
17:50 – 18:15 | Live Creator Demo
18:15 – 18:40 | The Future of Social Commerce by John Lin
18:40 – 19:05 | Panel Session: Brands in Social Commerce by Stanley 1913 and more
19:05 – 19:15 | Closing by 10XCREW
*) Bites & Drinks provided at Kazerne
MEET THE SPEAKERS
We are bringing together a unique mix of platforms, brands, creators, and technology partners. Each speaker offers a different perspective on how social commerce works in practice, from creator collaboration and live selling to operational setup and scalable growth.
Álvaro Castillo
Beauty & Fashion Category Lead at TikTok Shop
Álvaro Castillo
TikTok Netherlands
Álvaro Castillo is Beauty & Fashion Category Lead at TikTok Shop, focused on the future of discovery ecommerce. Across roles at TikTok Shop, JD.com, and Alibaba, he has helped global e-commerce platforms expand their operations across Europe while supporting local brands to scale successfully within those ecosystems.
Álvaro will share practical perspectives on how brands can unlock the power of discovery commerce and turn content, communities, and creators into growth.
Ilse Boers
Retail Media Consultant at bol
Ilse Boers
Bol
As a Retail Media Consultant within the Commercial Development team at bol, Ilse Boers advises advertisers and agencies on how to combine brand building and performance. During the event, she will talk about the impact of offsite social channels like TikTok on onsite and in app bol retail media.
Martijn van Dijk
Retail Media Consultant at bol
Martijn van Dijk
Bol
Martijn van Dijk is a Retail Media Consultant at bol and one of the driving forces behind the Creators for Brands proposition.
Dexter Van Hofwegen
Director of Sales at ChannelEngine
Dexter Van Hofwegen
ChannelEngine
Dexter Van Hofwegen is Director of Sales EMEA at ChannelEngine, helping brands grow across marketplaces like Amazon, Zalando, bol, and TikTok. With experience supporting hundreds of brands, he brings practical insights on how to scale and win in today’s marketplace landscape.
John Lin
China tech expert & former strategy lead at bol
John Lin
Guest Speaker
John is a China tech expert, speaker, and board member at the Netherlands China Business Council. He previously worked as Lead Ecosystem Business Development and Strategy Business Developer at bol.
John is also a regular columnist for Twinkle Magazine and BusinessWise. His mission is to bring East and West closer together and help them learn from each other.
Thijs Vermeulen
Director of eCommerce EMEA Stanley1913
Thijs Vermeulen
Stanley 1913
Thijs Vermeulen has over ten years of experience in various leadership roles across e commerce and entertainment. He is currently Director of eCommerce for the EMEA region at Stanley 1913. Previously, he held key positions at CLUSE and iChica Limited. He is known for developing innovative e commerce strategies and building strong business relationships. In addition to his work, he is actively involved in the Shopping Awards and ShoppingTomorrow.
Marieke Verkoelen
Head of Social Commerce · 10XCREW
Marieke Verkoelen
10XCREW
Marieke Verkoelen is Head of Social Commerce at 10XCREW, leading TikTok for Brands, the first full-service TikTok performance proposition in the Netherlands.
With 15+ years across global eCommerce, branding and international marketing, she has scaled brands from niche challengers to large corporates across Europe.
She is on a mission to help European and US brands scale through social commerce turning trust into revenue across TikTok, Instagram and beyond.
Buy your ticket now
LIMITED SEATS AVAILABLE
We are keeping the event small (limited to 100 seats) to make it easier to connect, ask questions, and have more meaningful conversations.
What to expect
- Entry to the event at Kazerne, Eindhoven
- Full access to all sessions
- Live creator demo and TikTok Shop walkthrough
- Panel discussion with brands sharing real experiences
- Time to speak directly with other brands, partners, and speakers
- Drinks and light bites during networking
Good to know
- In-person access requires a paid ticket and is confirmed after registration
- Tickets are non refundable
- Tickets can be transferred to another person by sending us an email to tiktok@10xcrew.com
Ticket Price
€149 pp
*via eventbrite
FAQ
FREQUENTLY ASKED QUESTIONS
This event is for brands in the Netherlands who want to understand how TikTok can drive sales. It is relevant for Brand Owners, Ecommerce Managers, and Marketing teams working on growth, performance, and social channels. If you are exploring TikTok as part of your strategy, this will give you a clear starting point.
No. Many brands are still testing or preparing for TikTok. This session shows how it works today and what you need before getting started.
You will learn how brands use TikTok to reach customers, collaborate with creators, and drive real sales. Speakers will also explain how social commerce works behind the scenes, including live selling, operational setup, and what brands should prepare before entering TikTok Shop.
We are keeping the event small (limited to 100 seats) to make it easier to connect, ask questions, and have more meaningful conversations. In-person access requires a paid ticket and is confirmed after registration. Check here for more info.
Yes. Brands and creators will share real experiences from working with TikTok. You will hear what worked, what challenges they faced, and what lessons other brands can apply when preparing for social commerce.
Yes. The event includes networking before and after the presentations. This gives you the chance to speak directly with speakers, platforms, and other brands that are exploring TikTok and social commerce.
Doors open at 15:00. This gives attendees time to arrive, check in, and start networking before the main program begins at 16:00.
The in-person event is limited to around 100 seats for brands and industry professionals. This smaller format allows for better conversations, easier networking, and more direct interaction with speakers.
Yes. Drinks and light bites will be available during the networking moments, including after the presentations.
Most of the event will be in Dutch. Some international speakers will present in English.
Tickets are non-refundable. Please make sure you are able to attend the in-person session before purchasing.
If needed, you can transfer your ticket to someone else.
Yes. Tickets can be transferred. Please email tiktok@10xcrew.com with the new attendee details so we can update the registration.