Smart Ad Tips to Crush Your Amazon Prime Day Sales  

Amazon Prime Day is one of the biggest shopping events of the year, and also one of the most competitive. Without a solid and smart advertising strategy, you risk missing out on sales and wasting valuable ad spend.

Even if you’re not running deep discounts, Amazon Prime Day is still a great opportunity to show up where your customers are looking. Shoppers are more active, more curious, and more willing to explore new brands during high-traffic events like this. Use it as a chance to test new ad formats, gather performance insights, and learn what works for your audience. Every impression, even if it doesn’t convert immediately, helps build brand awareness and trust. Treat Prime Day as a moment to engage, not just to sell.

So how can you ensure your campaigns actually deliver results? 

1. Start Early with Awareness Campaigns 

Begin 1 to 2 weeks before Amazon Prime Day to build visibility across your key audiences. This preparation phase is more important than many brands realize. By showing up early, you give potential customers time to get familiar with your brand and products before the buying frenzy begins.

Use this period to run awareness and consideration campaigns that warm up your audience, especially those who may not be ready to buy yet. It’s also a great time to gather valuable data, test creative formats, and build retargeting lists. Brands that invest in visibility ahead of time often see stronger engagement, higher click-through rates, and better conversions during the peak of Prime Day.

2. Boost Visibility with Sponsored Products 

Sponsored Products typically generate the highest click-through rates. Make sure your top products are fully optimized. High-quality product images, clear bullet points, and enhanced A+ content can make a significant difference in performance. 

3. Adjust Bids with Dayparting 

Use dayparting strategies to align bids with shopper behavior. Besides afternoons and evenings, early mornings (between 6:00 and 8:00 AM) are also popular. Many shoppers check for deals first thing, and some even start browsing at midnight. By increasing bids during these underutilized hours, you can seize valuable traffic opportunities. 

4. Smart Budget Allocation 

Be strategic with your budget distribution across the event days. The first day of Amazon Prime Day usually sees the highest search volume and ad-driven sales. Activity tends to decline slightly after that. Anticipate this in advance and spread your budget accordingly to avoid overspending when returns are lower. 

5. Optimize for Mobile 

A large portion of Amazon Prime Day traffic comes from mobile devices. Ensure your product detail pages and ad creatives are mobile-friendly, featuring scannable content and visually impactful media. 

6. Monitor and Optimize in Real Time 

Campaign performance can shift quickly. Brands that actively adjust bids and targeting during the event can boost returns by up to 30 percent. Keep your advertising dashboards under close watch and act on real-time insights. 

7. Inventory Management 

Make sure you have enough inventory in place before launching your Prime Day campaigns. Even the best-performing ad campaign loses its impact if the product is out of stock. 

8. Don’t Forget Retargeting After Amazon Prime Day 

Not every visitor converts immediately. After Prime Day, ad competition is lower and costs per click are often more favorable. This makes it a perfect time to run retargeting campaigns and convert high-intent visitors who didn’t purchase during the event. 

At 10XCREW, we have access to 16 audience templates for Sponsored Ads, tailored to every stage of the funnel. This allows us to retarget visitors effectively and increase conversions. Here are a few targeting examples based on real audience data: 

• Cart Abandoners:
  Users who added products to their cart in the past 60 days but didn’t complete the purchase. 

• Promotion Purchasers:
  Customers who typically buy during promotions and are likely to return for more deals. 

• Purchased – Audience Expansion:
  New audiences with similar buying behavior to your existing customers, helping to increase brand consideration. 

Curious about how these strategies can work for you? Or do you want expert support to drive results during Prime Day? Feel free to reach out. We’d love to help!