Your Gateway to E-Commerce Success in Europe:
How to Sell on Kaufland
What is Kaufland?
Kaufland is a prominent German hypermarket chain that has successfully ventured into the digital marketplace arena with Kaufland.de.
As of 2025, Kaufland hosts over 45 million products in more than 5,000 categories, attracting approximately 36 million monthly visitors (30 million from Germany alone). With its powerful cross-border setup, one seller account allows you to list and manage products across all Kaufland marketplaces simultaneously — giving you an instant footprint in Central Europe’s most dynamic e-commerce region.
Why Choose Kaufland for Your Business?
Expanding your business on Kaufland's marketplace offers significant advantages:
- Extensive Market Reach: 36 million visitors monthly across five countries provide broad visibility and scale.
- Diverse Product Categories: 45+ million products in 5,000+ categories, from electronics and fashion to health, home, and sports.
- International Expansion: Kaufland's presence in multiple European countries facilitates seamless cross-border selling
- Trusted Brand: Leveraging Kaufland's established reputation enhances consumer trust and can lead to higher conversion rates.
By partnering with Kaufland, businesses can effectively tap into the growing European e-commerce market, leveraging the platform's robust infrastructure and expansive customer base.
Features of
Kaufland
Wide Customer Reach:
Access to 32 million monthly visitors on Kaufland.de increases product visibility and sales potential.
Multi-Marketplace Integration:
With a single registration, sellers can manage offers, orders, and product data across multiple Kaufland marketplaces, streamlining operations
Comprehensive Seller Support:
Kaufland offers personalized seller support in multiple languages, aiding in performance optimization and issue resolution.
Sponsored Product Ads:
Kaufland’s official ad platform, Kaufland Advertising, helps sellers increase visibility through CPC (cost-per-click) campaigns. Typical performance benchmarks:
- CTR: 0.8–1.6 %
- ACOS: 10–18 %
Marketplace Services:
Benefit from various supportive services designed to boost sales and streamline operations
Transparent Fee Structure :
Monthly subscription: €39.95 + VAT
Commission: 5–15 %, depending on category
No listing fees
First three months free: For new sellers (valid through 2025).
Learn more about...
Logistics via Kaufland
If you’re new to Kaufland, logistics may seem overwhelming. This guide explains how to set up shipping groups, handle warehouses, and manage international sales. Learn the essentials for smooth order fulfilment, from on-time dispatch to neutral packaging. Discover how 10XCREW helps brands streamline logistics and scale successfully across European markets.
Sponsored product ads on Kaufland
Kaufland’s Sponsored Product Ads put your products in premium spots across search results, categories, and product pages. This guide shows you how to set up campaigns, from automatic targeting to bidding strategies, and optimize performance. Discover how 10XCREW supports brands with logistics and cross-border strategies to achieve success on Kaufland Global Marketplace.
Selling on Kaufland
Kaufland Global Marketplace allows brands to expand into seven European markets with a single account. With over 32 million monthly visits and strong brand recognition, it’s a powerful platform for sellers. This guide explains what Kaufland is, the benefits it offers, and how to get started as a seller to grow your business across Europe.
10XCREW Integration with Kaufland
To simplify and optimize your selling experience on Kaufland, 10XCREW offers powerful integration tools. So you can gain efficiency and focus on scaling your business effortlessly across Europe. Here’s what you’ll get:
How to Start
Selling on Kaufland
Ready to start selling on Kaufland? Follow these simple steps to set up your store and begin reaching customers across Europe:
Book a FREE Consultation!
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