Your Gateway to E-Commerce Success in Europe:

How to Sell on Kaufland

What is Kaufland?

Kaufland is a prominent German hypermarket chain that has successfully ventured into the digital marketplace arena with Kaufland.de.

As of 2025, Kaufland hosts over 45 million products in more than 5,000 categories, attracting approximately 36 million monthly visitors (30 million from Germany alone). With its powerful cross-border setup, one seller account allows you to list and manage products across all Kaufland marketplaces simultaneously — giving you an instant footprint in Central Europe’s most dynamic e-commerce region.

Why Choose Kaufland for Your Business?

Expanding your business on Kaufland's marketplace offers significant advantages:

Extensive Market Reach: 36 million visitors monthly across five countries provide broad visibility and scale.
Diverse Product Categories: 45+ million products in 5,000+ categories, from electronics and fashion to health, home, and sports.
International Expansion: Kaufland's presence in multiple European countries facilitates seamless cross-border selling
Trusted Brand: Leveraging Kaufland's established reputation enhances consumer trust and can lead to higher conversion rates.

By partnering with Kaufland, businesses can effectively tap into the growing European e-commerce market, leveraging the platform's robust infrastructure and expansive customer base.

Features of

Kaufland

Wide Customer Reach:

Access to 32 million monthly visitors on Kaufland.de increases product visibility and sales potential.

Multi-Marketplace Integration:

With a single registration, sellers can manage offers, orders, and product data across multiple Kaufland marketplaces, streamlining operations

Comprehensive Seller Support:

Kaufland offers personalized seller support in multiple languages, aiding in performance optimization and issue resolution.

Sponsored Product Ads:

Kaufland’s official ad platform, Kaufland Advertising, helps sellers increase visibility through CPC (cost-per-click) campaigns. Typical performance benchmarks:

CTR: 0.8–1.6 %
ACOS: 10–18 %

Marketplace Services:

Benefit from various supportive services designed to boost sales and streamline operations

Transparent Fee Structure :

Monthly subscription: €39.95 + VAT

Commission: 5–15 %, depending on category

No listing fees

First three months free: For new sellers (valid through 2025).

10XCREW Integration with Kaufland

To simplify and optimize your selling experience on Kaufland, 10XCREW offers powerful integration tools. So you can gain efficiency and focus on scaling your business effortlessly across Europe. Here’s what you’ll get:

Seamless Account Linking:

We connect your existing systems to Kaufland via API, CSV, or platforms like ChannelEngine, Shopify, WooCommerce, Magnalister, and Plentymarkets, ensuring synchronized listings, pricing, and orders.

Centralized Management:

Manage operations across Kaufland and other platforms from a single, intuitive dashboard, enhancing efficiency.

Automated Product Optimization:

Automatically enhance product listings with localized descriptions, competitive pricing, and tailored content to appeal to Kaufland’s audience.

Logistics Integration:

While Kaufland doesn’t operate its own fulfillment network, 10XCREW integrates it with DHL, Hermes, DPD, and GLS for fast, reliable pan-European delivery.

Advanced Analytics:

Gain actionable insights into sales trends, customer behavior, and campaign performance to refine strategies and maximize ROI.

Scalable Solutions:

Our specialists with help you to scale operations, manage multiple marketplaces, and expand your business seamlessly across Europe.

How to Start

Selling on Kaufland

Ready to start selling on Kaufland? Follow these simple steps to set up your store and begin reaching customers across Europe:

Register as a Seller

Create an account on Kaufland Global Marketplace, providing necessary business details and verifying credentials.

Integrate with 10XCREW

We help you connect your Kaufland seller account for streamlined management of listings, inventory, and orders.

Optimize Product Listings

Our specialists will help you to optimize your product titles, descriptions, and images, ensuring they are tailored to Kaufland’s audience and search algorithms.

Set Up Logistics

Coordinate with reliable logistics providers to establish efficient delivery processes, ensuring customer satisfaction.

Launch Marketing Campaigns

Implement targeted advertising strategies, such as Sponsored Product Ads, to increase product visibility and drive sales.

Monitor and Optimize Performance

Regularly analyze sales data and customer feedback using 10XCREW’s analytics to refine strategies and enhance performance.

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