10XCREW is growing! And so is our team. That’s why it’s the perfect time to introduce our crew. Meet Roy de Boer, our Head of Data & Insights, and find out why he loves working at 10XCREW.
Introducing Roy
My name is Roy de Boer, I’m 33 years old, and I live in Breda. Two years ago, I joined 10XCREW as Head of Data & Insights. I studied Communication & Multimedia Design in Breda, and before joining 10XCREW, I worked as a marketing manager and lead growth hacker. Over time, I transitioned more into the data-driven side of commerce and marketing. What I missed in my previous roles was the ability to grow personally, and I realized that I disliked red tape. At 10XCREW, everyone is eager to accelerate, helping both our clients and ourselves grow.
What is your role within 10XCREW?
The data team enables all other teams to build strategies and take action based on data and actionable insights. To achieve this, we collect data from over 28 sales and marketing channels throughout Europe. We build dashboards and ensure that the data is accurate and up to date. My role consists of coaching and training my team, setting our data strategy and roadmap, and working on a wide variety of projects.
What does a working day look like for you?
The day starts with checking all data and pipelines to ensure everything is functioning properly and up to date. After this, I focus on various projects. We work in two-week sprints, which helps maintain a clear plan. In the afternoon, there are often meetings to discuss questions and needs from other teams or our clients. We collaborate closely with specialists to identify opportunities for automation and continuously improve processes. No day is ever the same, and new challenges always arise, which is exactly what makes this job so exciting.
What do you like most about working at 10XCREW?
At 10XCREW, we are all D2C specialists, meaning we analyze the entire eCommerce landscape, not just marketplaces or brand stores. We work with marketplace ads as well as traditional advertising channels like Google Ads, creating a true omnichannel experience. This broad scope is something I really enjoy. Since joining 10XCREW, we have grown from 15 employees to almost 40, and thanks to my central role, I still interact with nearly everyone in the company. Working together, coming up with new solutions, and tackling innovative projects is something I truly enjoy. On top of that, the work atmosphere at 10XCREW is fantastic.
What is something that not many people know about you?
I love learning and taking on new challenges. I graduated in CMD, yet I now work in a highly technical role, something completely different. Discovering new things gives me a lot of energy. In the DIY house I bought, I try to do everything myself, from welding to furniture making. I always want to take on new challenges, both personally and professionally.
