Expanding to more marketplaces sounds like the obvious growth strategy. More channels mean more customers, more visibility, and more sales.
But many brands quickly discover the other side of multichannel expansion. Pricing pressure increases, operational complexity grows, and suddenly it becomes difficult to understand which channels are actually profitable.
Margins can disappear faster than expected.
That is why on March 26, Emile Valkestijn from 10XCREW will join ChannelEngine and Azerty for a live session focused on one central question: how can brands grow across marketplaces without sacrificing profitability?
In the upcoming webinar “Profitable everywhere: Multichannel growth that doesn't break your margins”, we will share practical insights into how brands can expand their multichannel presence while maintaining control over pricing, margins, and operations.
Register here: Profitable everywhere: Multichannel growth that doesn't break your margins [Masterclass]
During the masterclass, we will discuss:
Marketplace profitability
- We will explore where margin leakage really happens in multichannel commerce. From inconsistent pricing across marketplaces to rising advertising costs and hidden operational expenses, small inefficiencies can quickly add up. During the session we will discuss how brands can introduce centralized pricing and cost rules that keep them competitive without falling into a race to the bottom.
Social commerce strategy with a focus on TikTok
- Social commerce is becoming a major new growth channel, but it also changes how margins behave. TikTok Shop introduces new dynamics around pricing, product discovery, and volume driven sales. We will look at how brands can approach TikTok strategically and balance visibility, scale, and profitability.
AI driven visibility without margin pressure
- AI increasingly shapes how products are ranked and discovered across marketplaces and digital platforms. Understanding these systems is becoming critical for maintaining visibility. We will discuss how brands can improve discoverability without automatically triggering price competition and how automation can help protect margins at scale.
A multichannel control model
- Finally, we will discuss how brands can move from fragmented channel decisions to a more centralized approach. Instead of managing marketplaces, social commerce, and other channels separately, brands need a clear control model that supports scalable growth while reducing operational risk.
The session brings together experts from different sides of the ecommerce ecosystem:
Twan Rutten
Strategic Business Growth Lead, ChannelEngine
Emile Valkestijn
Chief Commercial Officer, 10XCREW
Jorrit ten Brummeler
Marketplace Specialist, Azerty
If you are exploring marketplace expansion or trying to improve profitability across your existing channels, this session will provide practical perspectives and real world experience.
