Becoming a top 3 bottle brand on Amazon Europe
“Whether setting up our localized content, managing our platform marketing and advertising or optimizing our operational performance, 10XCREW is a crucial partner in our strategic planning and execution for our Pan-European Amazon Vendor business.” Thijs Vermeulen – Director eCommerce EMEA
THE SITUATION
About Stanley
Stanley is a PMI Worldwide brand that specializes in insulated drinkware. Perfect for outdoor enthusiasts, workers and adventurers. Well-known for their classic vacuum bottles, mugs and jugs, which are made to keep drinks hot or cold for hours.
Amazon Vendor
As the company looked to accelerate its business with an Amazon Vendor in Europe, they realized that they needed support to effectively tap into the full potential and realize their ambition.
THE SOLUTION
01
New countries
To reduce reliance in Germany and the UK, we expanded our presence to all Amazon EU9 countries, boosting visibility and sales.
02
Born to run
03
Content
04
Advertising & PCC
05
Retail promotions
To drive sell-out growth, we implemented retail promotions for major events, alongside high-funnel ads and retargeting efforts, in order to maximize year-round visibility.
Created A+ content and USP images
Executed full funnel advertising campaigns, from PPC to display and DSP to increase ranking and sales.
THE RESULT
Became top 3 bottle brand on Amazon Europe with revenue growth x3,3
Accelerated Amazon Vendor business by growing new countries and categories faster
Top 3 bestseller rank in focus categories during peak season
About 10XCREW
10XCREW supports brands and manufacturers with their D2C strategy and execution. Enabling them to reach millions of consumers around the world through their direct online channels. Our goal is to create a perfect synergy between the brand shop, social commerce and all major marketplaces like Amazon and bol.com by using cutting edge CRM tactics.
Our team of dedicated specialists support in taking control over listings on all direct online channels. From strategy and training to managing all daily operations and developing technical integrations. We create the perfect content to maximize organic rankings and boost conversion rates. Driving awareness and visibility through advertising campaigns and promotions are also part of the job. All our services include full access to our reporting suite that’s filled with actionable insights from performance to financial KPI’s.
In other words, 10XCREW does it all.
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