STANLEY 1913
Becoming the Number 1 Bottle Brand on Amazon Europe
Thijs Vermeulen
Director eCommerce EMEA
“Whether setting up our localized content, managing our platform marketing and advertising or optimizing our operational performance, 10XCREW is a crucial partner in our strategic planning and execution for our Pan-European Amazon Vendor business.”
THE SITUATION
Amazon Vendor
As the company looked to accelerate its business with Amazon in Europe, they realized that they needed support to effectively tap into the full potential and realize their ambition.
About Stanley
Stanley is a PMI Worldwide brand that specializes in insulated drinkware. Perfect for outdoor enthusiasts, workers and adventurers. Well-known for their classic vacuum bottles, mugs and jugs, which are made to keep drinks hot or cold for hours.
How 10XCREW Works with Stanley 1913
Since 2019, our collaboration with Stanley has led to an outstanding +169% year-on-year growth on Amazon Europe. In 2024 alone, Stanley experienced a +162% increase, expanding into 10 European countries. This success was achieved through a well-executed multi-country, full-funnel strategy that leveraged data-driven insights to identify high-potential markets and focus efforts where they would generate the most impact.
The CHALLENGES
THE STRATEGIES
01
NEW PRODUCT LAUNCHES
Successful launch of new products beyond the Quencher line to meet specific customer needs.
Products were researched and developed to meet emerging customer needs, providing a fresh and diversified portfolio.
02
MULTI-COUNTRY APPROACH
Accelerating growth and market share in high potential countries like Spain and France.
Focus on market-specific strategies to enable rapid penetration and brand awareness in these regions. Creating localized content, tailored promotions and an aggressive advertising strategy .
03
FULL FUNNEL ADVERTISING
Boosting brand awareness and share of voice through advanced marketing tools.
Utilized Amazon Demand-Side Platform (DSP) and Amazon Marketing Cloud (AMC) for precise audience targeting.
Improved performance measurement, increasing ROI on ad spend and quality traffic.
04
SMART PROMOTIONS
Leveraging key shopping events during the year to built audiences and maximum impact.
Execute promotions during key shopping events. Increased retargeting efforts and building of audiences. Re-engaged past customers during promotions, boosting sales growth.
05
CONSTANT A/B TESTING
Continuous optimization of customer engagement strategies.
Tested variables the whole year out, like main image sizes to improve click-through rates and conversions.
Implemented insights from tests to significantly enhance performance.
THE SOLUTIONS
Executed full funnel advertising campaigns, from PPC to display and DSP, to increase ranking and sales.
Created visual A+ content and localized USP images
THE RESULT
Stanley solidified its position as the #1 bottle brand on Amazon Europe.
Stanley: #1 Bottle Brand on Amazon EU9
Stanley leads the Amazon EU9 bottle market, outperforming all competitors with a strong margin. This reflects the brand's successful strategy and market dominance.
18x Revenue Growth in 5 Years
Stanley achieved an extraordinary 18x revenue growth on Amazon between 2019 and 2024. The result underscores Stanley's dominance and its effective partnership with 10XCREW to optimize its eCommerce presence and drive sustainable growth.
Accelerated Amazon sales by growing new countries and categories faster
Top 3 bestseller rank in focus categories during peak season
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