BODY & FIT
Creating Online Solutions for BODY & FIT on Its D2C Growth
Simon Klaus
Marketplace Manager
“We have had a strong partnership with 10XCREW for over two years. They are flexible in aligning targets and provide smooth and fast communication when immediate action is needed.”
THE SITUATION
Launch on Bol.
Bol. is a key marketplace channel for GPN, offering massive growth potential. Since 2020, GPN has partnered with 10XCREW to enhance the visibility and sales of its brands through strategic e-commerce solutions.
About GPN
Glanbia Performance Nutrition (GPN) is a global leader in the health and fitness industry, bringing brands such as Body & Fit and Optimum Nutrition to market. With a mission to inspire the world to lead a fitter and healthier life, GPN offers an extensive and innovative product range to support its customers.
How 10XCREW works with BODY & FIT
Body & Fit, a well-established brand in the fitness and nutrition space, aimed to enhance its e-commerce performance and maximize its potential on major online marketplaces. The brand sought expert guidance to navigate marketplace complexities, improve conversion rates, and drive sustainable growth.
The CHALLENGES
THE STRATEGIES
& SOLUTIONS
Delivery Time
In coordination with GPN logistics, the delivery time was improved to "Ordered before 23:59, delivered tomorrow," which increased both the buy box percentage and conversion rates.
Advertising
Sponsored product campaigns (search, category, product pages) were analyzed to achieve the highest possible ROAS (Return on Ad Spend). High-ranking products had campaigns adjusted or even turned off when necessary.
Bundles
To increase buy box (%) and average order value, exclusive product bundles were introduced. These were further supported by additional advertising campaigns.
Content
Based on search volume, the most important categories were mapped out, and focus products were optimized using a content calendar. The focus was on improving both findability and conversion rates.
Execution
In addition to adding new product assortments, focus products were optimized by including USP (Unique Selling Proposition) images to increase conversion rates. Additionally, review campaigns were launched, and sponsored products were integrated into paid sales campaigns to improve rankings.
THE RESULT
GPN Secures 71% Search Share in Q1 2023.
GPN Captures 71% of Search Visibility
Body & Fit and Optimum Nutrition Dominate the First Page in the Protein Category.
Through our collaboration with Body & Fit and GPN, we achieved a significant 71% share of search visibility on Bol.’s first page in the protein category by Q1 2023, up from 42% in 2021. This growth was driven by strategic content optimization, targeted advertising, and marketplace execution, ensuring that Body & Fit and Optimum Nutrition consistently outperformed competitors. The improved buy box percentage, enhanced product discoverability, and increased conversion rates solidified their dominance in the category, setting a strong foundation for continued e-commerce success.
GPN's revenue on bol. doubled (2.1x) from Q1 2021 to Q1 2023, driven by strategic optimizations and enhanced marketplace visibility
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