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What China’s Shopping Habits Teach European Brands

Blog Posts, Ecommerce Strategy, Ecommerce Trends, Expert Insights, Instagram Shop, Marketplace, Social Commerce, TikTok Shop

Shopping in China often begins with content, reviews or creator recommendations rather than a marketplace search. The lesson for European brands is to connect discovery, trust and conversion more deliberately.

Unilever Enters TikTok Shop Benelux: Are You Next?

Blog Posts, Content Creation, Ecommerce Strategy, Ecommerce Trends, News, Social Commerce, TikTok Shop, Tips & Guide, Webshop

Unilever is preparing to sell through TikTok Shop in the Benelux, and that says a lot. Social commerce is no longer just a test channel. For brands, the real question is how to prepare before the competition gets louder.

Kaufland Expands to Spain and the Netherlands

Advertising, Blog Posts, Ecommerce Strategy, Ecommerce Trends, Marketplace, News, Success Stories

Kaufland is expanding into Spain and the Netherlands, bringing its marketplace to nine European countries and a potential audience of 220 million shoppers. The German retailer offers sellers one registration across all markets, local payment methods, and translated customer support, positioning itself as a European alternative to Amazon and other global platforms.

Joybuy Tests Third-Party Selling: What Brands Should Know

Blog Posts, Ecommerce Strategy, Ecommerce Trends, Expert Insights, Logistics, Marketplace, News, Tips & Guide

Joybuy, JD.com's European shopping platform, is moving away from selling only its own stock and opening up to third-party sellers from Europe and China. The curated marketplace model brings flexible fulfilment options and arrives alongside Joybuy's first Summer Black Friday campaign.

Amazon’s New Title Policy: What Sellers Must Fix

Advertising, AI (Artificial Intelligence), Amazon Ads, Amazon Marketplace, Blog Posts, Content Creation, Ecommerce Strategy, Ecommerce Trends, Expert Insights, Marketplace, News, Tips & Guide

Amazon is tightening product title rules from July 27, 2026, with a 75-character limit and searchable Item Highlights across most categories. Here’s what sellers should update now, before Amazon’s AI changes listings for them and affects mobile visibility.

Amazon Prime Day 2026: AI, Deals and Seller Trends

Advertising, AI (Artificial Intelligence), Amazon Ads, Amazon Marketplace, Blog Posts, Ecommerce Strategy, Ecommerce Trends, Expert Insights

Amazon Prime Day 2026 brought strong consumer demand, changing shopping habits, smarter AI-powered features, and improved delivery services. Shoppers prioritized everyday essentials over electronics, while sellers gained valuable insights on pricing, customer experience, and AI-driven ecommerce strategies.

Amazon Brand Gallery & Sponsored Brands Collections Update

Advertising, Amazon Ads, Amazon Marketplace, Blog Posts, Ecommerce Strategy, Ecommerce Trends, Expert Insights, Marketplace

Amazon's new Brand Gallery and Sponsored Brands Collections help advertisers move beyond single-product promotion by increasing brand visibility, improving product discovery, and using AI-driven personalization. Sellers who adopt these formats can create more engaging shopping experiences across their entire catalog.

7 Essential Things Sellers Must Get Right for Amazon Prime Day

Advertising, Amazon Ads, Amazon Marketplace, Blog Posts, Ecommerce Trends, Marketplace, News

Amazon Prime Day 2026 will last four full days, giving sellers 96 hours of opportunity. With new flash deals, AI-driven recommendations, and fierce competition, preparation is key. This checklist covers 7 essential actions, from product page optimization and smart promotions to inventory checks and ad strategies, to help you win big. Use it to stand out, sell more, and stay ahead before, during, and after Prime Day.

5 Winning Strategies for Amazon Prime Day

Amazon Ads, Amazon Marketplace, Blog Posts, Ecommerce Strategy, Ecommerce Trends, Expert Insights, Tips & Guide

Amazon Prime Day 2026 will take place in June. It is a major opportunity for sellers to increase sales, visibility, and rankings. Success depends on real-time optimization, smart pricing, AI-focused listings, and retargeting shoppers who add products to carts during Prime Day but delay checkout.