Amazon Prime Day is the ultimate online sales event of the year, and this year it’s going to be extra exciting: it will last four days! In 2025, Prime Day takes place from July 8 at 00:01 AM until July 11 at midnight (PDT), giving Prime members 96 hours to take advantage of the best deals. This is your chance to score big – but only if you're well prepared.
What’s new in Prime Day 2025?
Amazon Prime Day 2025 will last four days, from July 8 to July 11, with 96 hours full of deals for Prime members. New this year is the introduction of "Today’s Big Deals": daily, themed flash deals starting at midnight, exclusively for Prime members. Major brands like Samsung and Levi’s are participating.
There will also be deals in more than 35 categories, and Amazon will use AI-driven recommendations, making it more important than ever to properly optimize your offers. For sellers of school and tech products, there’s an extra opportunity with special Back-to-School promotions.
With this checklist, you’ll ensure you don’t overlook anything and can take full advantage of Prime Day.
1. Optimize your product pages
A strong product page is worth gold during Amazon Prime Day. Make sure your offer stands out with:
- High-quality images from multiple angles
- Titles and bullet points that clearly show the benefits
- Keywords that perfectly match what customers are searching for (use Amazon data)
2. Check your inventory
No stock means no sales. As consumers increasingly expect fast delivery, it’s important to manage stock and lead times well. Think about:
- Checking FBA restock limits and delivery times
- Using last year’s sales velocity as a guide
- Preparing extra inventory for peak moments
Also keep an eye on your Inventory Performance Index (IPI), as it determines your restocking options.
3. Plan your promotions smartly
Prime Day is all about deals, but smart promotions go beyond just discounts:
- Submit Lightning Deals, Coupons, and other campaigns early via Seller Central
- Consider bundles, strategic pricing adjustments, and upselling premium variants to make your offer irresistible to buyers
4. Leverage Amazon Ads
Prime Day is a real advertising battle. Those who advertise smartly see significant sales growth. Make sure to:
- Increase budgets well in advance
- Target your best-performing keywords
- Monitor ad performance live during the event
- Use dayparting and budget planning to maximize visibility during peak moments
- Use Sponsored Display to retarget visitors during the promotional period
Tip: Want to boost brand awareness? Also activate Sponsored Brands to highlight your promotional products even more.
5. Use external traffic
Bring traffic to your products from outside Amazon as well:
- Launch email campaigns
- Share social posts with tracking links
- Collaborate with influencers using affiliate links
6. Provide excellent customer service and return handling
More orders also mean more questions. Make sure your customers:
- Get quick answers to their questions
- Have a clear return policy
- Feel supported during busy periods
7. Analyze and retarget after Prime Day
Amazon Prime Day doesn’t stop when the deals end. Use your data to:
- Re-engage new customers
- Analyze successful campaigns
- Run retargeting campaigns that increase conversions
Ready to crush Prime Day?
Use this checklist as your ultimate guide and make sure you get the most out of it. Do you have questions or want personalized advice? Get in touch – we’ll be happy to help you boost your Prime Day success!
Want to dive deeper into data-driven strategies that give you a real competitive edge during Amazon Prime Day? In our latest video on Amazon Marketing Cloud (AMC), we explore how to unlock valuable audience insights, measure cross-channel performance, and make smarter advertising decisions. Whether you're looking to refine your targeting, boost ROAS, or better understand shopper behavior throughout the funnel, AMC offers the tools you need.
