Eindhoven, March 25, 2026 - We are launching TikTok for Brands, a social commerce proposition built to turn TikTok into a real growth channel, not just a place for reach or engagement.
We see a clear shift in the market. Social is no longer judged on views or likes. Brands want to know what it actually delivers in revenue. That is exactly what this approach is built for.
TikTok for Brands connects TikTok directly with webshops and marketplaces like Amazon and bol. Because that is how people actually shop today, moving between platforms before they decide to buy.
The proposition is led by Marieke Verkoelen, who joins us as Head of Social Commerce.
We believe trust is what drives conversion now
Consumers are not simply choosing the best product anymore. They choose what feels right, what feels trusted. That trust is built on social. Through content, creators, and repetition. Not through one campaign, but through consistency over time.
That is how we approach TikTok. Not as a campaign channel, but as a system that builds demand.
We do not look at TikTok in isolation
One of the biggest mistakes we see is how brands measure social. They look at what happens inside the platform, while the real impact often happens outside of it.
We see this clearly in our work. In a recent campaign for Stanley, TikTok did not just drive engagement. It led to more branded search and higher sales on Amazon and the brand’s own webshop.
Also read: TikTok Shop Netherlands: Anticipating the 2026 Launch
This halo effect is real, but still often ignored in reporting. We build our strategy around this. Channels do not work separately. They amplify each other.
Our strategy: one connected system
TikTok for Brands is built around five connected pillars:
- Strategy & Consultancy
We define how TikTok fits within the full digital and marketplace strategy
- Content & Creators
We create always on content that builds trust and drives demand
- Paid Performance
We scale campaigns with clear performance goals
- Shop & Live
We integrate TikTok Shop and live commerce into the funnel
- Data & Insights
We measure both direct results and the wider impact across channels
Everything is connected. That is where real growth comes from.
Launch event on June 3, 2026
We will celebrate the launch of TikTok for Brands during our event on Wednesday, June 3, 2026, in Eindhoven. Together with TikTok, bol, and ChannelEngine, we will share how social commerce is evolving, followed by a panel with brands including Stanley.
Seats are limited. Registration is available via: tiktok.10xcrew.com
Note:
For more information or interview requests: marieke.verkoelen@10xcrew.com
